New Business

Nicola Björk

United Kingdom

+44 7432 209 464

Knightsbridge, London, SW1X 7JF


+61 406 231 506

Lavender Bay, Sydney, NSW, 2060


+91 8837844805

Sector 74, Mohali, Punjab, 140308

Organic SEO strategy

Search Engine Optimisation

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when a website ranks higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.

[Credit : Wikipedia]

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