Distilling the essence of the brand down to its core can help to design the right brand voice for you.
Google recently launched a new brand identity to make the brand more accessible and useful to users. The key considerations were to create a scalable mark that could convey the feeling of the full logotype in constrained spaces. The incorporation of dynamic, intelligent motion that responded to users at all stages of an interaction was key.
A systematic approach to branding products can be essential to provide consistency in people’s daily encounters with the brand. A refinement of what makes the brand, combining the best of the brand users know and love, with thoughtful consideration for how their needs are changing. Creating a typeface to complement the logo and brand guidelines is key.
[Credit : Google]
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