New Business

Nicola Björk

office@alkye.com

United Kingdom

office@alkye.com

+44 7432 209 464

Knightsbridge, London, SW1X 7JF

Australia

office@alkye.com

+61 406 231 506

Lavender Bay, Sydney, NSW, 2060

INDIA

office@alkye.com

+91 8626 879465

Sector 74, Mohali, Punjab, 140308

Email Marketing and Demand Generation
OUR SERVICES

Email Marketing and Demand Generation

Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company’s products and/or services. Commonly used in business-to-business, and business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.

The demand generation process may include, among other things, building awareness, positioning relevance, supporting validation and mitigating customer evaluation. Useful demand generation methodologies include AIDA (attract Attention, maintain Interest, create Desire, get Action).

[Credit : Wikipedia]

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