SYSTEMS & PLATFORMS

Customer data platform

A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.

[Credit : Wikiperdia org]

Customer benefits

A customer data platform's ultimate value is to provide marketers with a unified omnichannel view of first-party customer data as well as the ability to activate that data for real-time customer engagement.

Build unified customer profiles

Cost-saving

Increase customer satisfaction

Ensuring data protection and privacy

Improving customer lifetime value

Deliver personalised experience

Platforms and softwares

A reservoir of tools and technical skills that we have crafted and evolved over the years.

Number of contacts
Number of emails per
Best for
Ease of Setup
Quality of Support
Pricing
Lead scoring
MARKETING CLOUD
100,000,000+ Contacts
100,000,000+ Contacts
Small Business
Easy
Small Business
Easy
Small Business
Adobe solution partner
100,000,000+ Contacts
100,000,000+ Contacts
Small Business
Easy
Small Business
Small Business
Easy
aws certified
100,000,000+ Contacts
Small Business
Easy
Easy
Contacts
Small Business
Small Business
MARKETING CLOUD
200,000,000+ Contacts
Small Business
Easy
Easy
Small Business
Easy
Small Business
aws certified
200,000,000+ Contacts
200,000,000+ Contacts
Easy
Small Business
Easy
Small Business
Small Business
Adobe solution partner
200,000,000+ Contacts
200,000,000+ Contacts
Easy
Small Business
Easy
Small Business
Easy