Customer data platform
A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.
[Credit : Wikiperdia org]
Customer benefits
A customer data platform's ultimate value is to provide marketers with a unified omnichannel view of first-party customer data as well as the ability to activate that data for real-time customer engagement.
Build unified customer profiles
Cost-saving
Increase customer satisfaction
Ensuring data protection and privacy
Improving customer lifetime value
Deliver personalised experience
Platforms and softwares
A reservoir of tools and technical skills that we have crafted and evolved over the years.
