The Bet

Online e-gaming website and Android App. Free to play bets and battles on all the most popular E-games and Esports from around the world. Earn points and spend points in The Bet Store.

WHAT WE DID

  • Web design
  • Web development
  • Digital Marketing
  • Amazon Associates Integration

The Bet sought Alkye Services as a trusted partner to strategise and implement a new brand and digital products. We translated this strategy into the design and development of the website.

Our UIUX and web development teams designed and coded a succinct customer journey. This features an easy-to-use loyalty points system; earning points each month. Users can use points to play games and purchase gaming goods. Our digital marketing gurus designed and launched customer retention emails and email journeys, and social posts.

We continue to test and learn the customer journeys on the website and are utilising the current data to build the best UX for app launches in work.

We designed and developed The Bet brand and its website with Alkye's team. We are constantly evolving our Gamification strategies to help user engagement and retention and provide the best user experience.

Nicola BondCEO & Founder

80% Page views growth per month

50% Customer retention

70% Revenue increase

62% Email subscribers

the betThe bet points

Tools utilised in this case study

A reservoir of tools & skills that we have crafted with strength, precision, and repetition over the years.

DRAG
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adobe creative cloud
sketch App
WordPress
Google Analytics
Google cloud

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The Bet Store

This E-commerce platform serves as the official site for The Bet Online merchandise and consumer products. Customers can use points or cash to buy.

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