Fittora
Luxury fashion reimagined through advanced AI styling, made-to-measure precision, and zero-waste production. Crafted for conscious consumers. Delivered across web, Android, and iOS
WHAT WE DID
- UI UX
- Logo and Brand Design
- Technical Product Strategy
- Global Fulfilment Architecture
- AI Integration & Body Mapping
- Content Strategy
- Tailored Commerce Logic
- CRM & Performance Analytics
- SEO & Content Optimisation
- Digital Marketing Strategy
We partnered with Fittora to help launch a next-gen fashion platform at the intersection of AI, sustainability, and design. Together, we built a zero-inventory, made-to-measure digital experience that translates personal style into tailor-made garments without compromising on ethics or luxury.
Our team delivered a full-stack solution: from UX research and app development, to CRM setup, influencer-led growth strategy, and analytics integration. What makes this project standout is not just the technology but the intentionality behind every flow, fit, and frame.
WHAT WE BUILT
• UI/UX DESIGN: Crafted a premium, mobile-first journey that blends editorial storytelling with seamless functionality. From selfie onboarding to AI wardrobe previews, every experience was designed for beauty and clarity.
• FULL-STACK DEVELOPMENT: Launched Fittora’s full digital ecosystem across web, iOS, and Android powered by React, Swift, and Firebase. Built-in features include real-time chat, cart logic, scan-to-fit flows, and inventory-free fulfilment.
• AI-POWERED BODY MAPPING: Integrated a 32-point computer vision engine that uses a single selfie to generate an exact fit profile eliminating traditional size charts entirely.
• DIGITAL MARKETING & CRM: Executed a channel mix across TikTok gifting, Instagram strategy, micro-influencer activations, and Fashion Week seeding. Implemented automated CRM workflows to drive conversion and retention.
• SEO & CONTENT STRATEGY: Optimised landing pages, created editorial modules, and structured a scalable blog system to support search visibility and long-term inbound traction.
• COMMERCE & PERFORMANCE SETUP: Connected Stripe, integrated logistics APIs, and deployed advanced analytics via Firebase + GA to monitor conversion, engagement, and AOV.
we used Alkye to launch innovative tech ahead of the market, in a beautiful premium aesthetic.
Nicola Bond Founder & CEO
Tools utilised in this case study
A reservoir of tools & skills that we have crafted with strength, precision, and repetition over the years.
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