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How Can Location-Based Marketing Boost Real-Time Engagement With Customers?

Marketing |

Smartphones and mobile technology have changed the entire structure of digital marketing. These smartphones are equipped with tracking features that can provide the geographical location of a person with pinpoint accuracy. This incredible feature has changed the thinking of digital marketing. Large and small companies are increasingly using location-based marketing to reach their customers more […]


Why Is Conversational Marketing Is A Rising Trend In Digital Marketing?

Marketing |

Conversational marketing is expected to grow in the year 2021. The ability to personalise communication between customers and brands can have a positive impact on customer relationships. This type of marketing has the potential to elevate customer experience exponentially. FAQs, forms, emails, chatbots, and the website interface allow marketers to have conversations with customers in […]


Social Media Trends For 2021

Social Media |

Social media platforms have become an excellent medium for digital interactions between companies and customers. The competitive and complex nature of social media means that organizations must constantly calibrate their digital marketing strategy to keep engagement high. For a high-impact digital marketing plan, optimising social channels and awareness of new social media trends is crucial. […]


The Most Important Digital Marketing KPIs You Should Track To Increase Sales

Business |

Every digital business deploying digital marketing strategies to grow its revenue must be able to track different quantifiable metrics to understand the pitfalls and successes of its marketing campaigns. Without this vital knowledge, marketers cannot optimise their strategies to improve the ROI. Key Performance Indicators or KPIs help businesses to analyse each metric that matters […]