Original Content Will Be Paid By Meta Now!
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Original Content Will Be Paid By Meta Now!

May 7, 2022

Original content will be rewarded, and new insight to track performance will be provided. New revenue opportunities for creators and the launch of Facebook reels around the world. 

  • Adding insights and challenges to reels play on Facebook so that creators can better understand their game’s performance and track their bonus earning potential.
  • For reels and stars on reels tests, expanding the overlay ad’s monetization opportunities.

Facebook-parents Meta is introducing more monetary incentives for content creators to produce reels as part of its shift toward short-form video. Meta is restructuring payouts, expanding monetization opportunities, and providing creators with new insights about viewers with an update to its Reels Play Bonus program.

It believes that original content should be rewarded in terms of distribution, growth and monetization. We recently implemented ranking changes as part of these efforts that prioritise the distribution of original content in areas where we recommend Reels, such as the Reels tab and Feed on Instagram, and the Feed and Watch on Facebook. As we progress with this project, we’ll be making some changes to our incentive program to give creators new ways to reach new audiences and discover new opportunities.

Fastest Growing Content Format

People spend half of their time on Facebook and Instagram watching videos, and reels are the most popular content format these days. Meta is trying to put in a lot of effort to make reels the best place for creators to be discovered, connect with audiences, and make money. We also want to make discovering and sharing interesting and entertaining content fun and easy. 

Update and Insights for the Rees Play Bonus Program

They making some changes as continue to test and refine the Reels Play bonus programs. They changing how payouts are calculated to reward creators with a wide range of audience sizes. Who create high-quality original content that resonates with people and also introduces “Challenges” on Facebook. A new incentive that helps Reels Play bonus program creators unlock new ways to earn up to $4,000 per month from their content. 

Also, because creators want to know how their reels are doing, Meta launched the reel play creations insights on Facebook. By visiting the Reels Play Bonus Insight page on Facebook, creators can easily see how many Plays each of their eligible Reels received during the given earning period.

Expanding Creator Monetization options for Reels

Meta is assisting creators in building long-term businesses by expanding the number of ways to build a community — and generate revenue from sources other than advertising. Also started testing overlay ads in Reels on Facebook with a broader set of creators (beyond the in-stream ads program) to expand availability to more creators. And open up more high-quality inventory for advertisers on our platform, building on the strong advertising and revenue sharing foundation established with in-stream ads.

Instagram Media

Meta has also announced that it will be adding cross-posting functionality to Reels, allowing content creators to share videos with followers on both Instagram and Facebook.

Final Thoughts

Recently, technology has been rapidly evolving with new features and system upgrades for the improvement of websites and applications. As a business partner to our clients, we at Alkye recommend bringing along the most up-to-date technology to make their business more impactful.

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Nicola Bond

Nicola Bond

CEO & Founder
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