New Business

Nicola Björk

office@alkye.com

United Kingdom

office@alkye.com

+44 7432 209 464

Knightsbridge, London, SW1X 7JF

Australia

office@alkye.com

+61 406 231 506

Lavender Bay, Sydney, NSW, 2060

INDIA

office@alkye.com

+91 8626 879465

Sector 74, Mohali, Punjab, 140308

Microsoft’s 2024 Surface AI Event
News & views

Future of Computing: Microsoft’s 2024 Surface AI Event

May 21, 2024

The tech world was abuzz with anticipation as Microsoft took center stage at its 2024 Surface AI event, promising to unveil the latest innovations in computing technology. Rumours swirled about Qualcomm-powered devices, hinting at enhanced performance and efficiency. Additionally, whispers of AI integration sparked excitement, suggesting a new era of intelligent computing. Enthusiasts eagerly awaited the groundbreaking announcements, anticipating how these advancements would shape the future of technology. As the event unfolded, Microsoft delivered on its promises, showcasing a lineup of cutting-edge products and features designed to redefine the way we interact with computers.

A First Look at Microsoft’s New Surface Pro with Arm Chips Inside

Microsoft has just announced the new Surface Pro, part of the Copilot Plus PC lineup. The 11th edition starts at $999, comes in four colors, and is powered by Qualcomm’s new Snapdragon X processors, enabling AI features and 14-hour battery life. The base model has a 13-inch LCD screen, with an OLED option available in higher-end models.

The design remains largely unchanged, featuring the iconic tablet with an integrated kickstand. However, the new Flex Keyboard, which uses Bluetooth when detached, offers improved stability and haptic feedback. The trackpad is also enhanced, providing a more comfortable user experience.

The top-tier models boast a crisp 13-inch OLED display, although it lacks an anti-reflective coating. The Surface Pro includes two USB-C ports, Wi-Fi 7, and weighs just under two pounds. Overall, the device feels responsive, with Microsoft promising significant improvements in battery life and performance.

Hands-on with the Surface Laptop on Arm

Microsoft has unveiled the new Arm-based “Copilot Plus PC” Surface Laptop, aimed at competing with Apple’s MacBooks after four years of Apple Silicon dominance. Available in attractive sapphire and slightly pink dune colors, it features a 13.8-inch screen in a compact design. The standout feature is the Recall function, allowing users to search for previously viewed content across emails, websites, and slide decks using AI-powered search, making it easy to find information in context. Equipped with Qualcomm’s latest Snapdragon X Plus or Elite chips, the Surface Laptop boasts all-performance cores, differing from Apple and Intel’s mixed-core approach. Starting configurations include 16GB of RAM and a 256GB SSD, expandable to 64GB of RAM and 1TB of SSD. Prices start at $999.99 for the 13.8-inch model and $1,199.99 for the 15-inch model, with availability beginning June 18th and preorders open now.

Inside Microsoft’s Mission to Take Down the MacBook Air

Microsoft is confident that it has finally nailed the transition to Arm chips, a belief underscored by a recent demonstration at its Redmond, Washington, headquarters. During this event, Microsoft showcased new Surface devices equipped with Qualcomm’s Snapdragon X Elite chips, directly comparing them to Apple’s MacBook Air. The Surface devices outperformed the MacBook Air in a series of benchmarks, signaling a significant leap in performance for Arm-powered Windows machines.

This shift is part of Microsoft’s broader strategy, including the launch of Copilot Plus PCs, which are designed to be powerful and energy-efficient, integrating AI capabilities with Qualcomm’s neural processing units. Microsoft claims these new devices offer better performance and battery life than their Intel-based predecessors and even surpass the latest MacBook Air in certain tests. With improved app compatibility and native support for major applications, Microsoft is poised to reshape the laptop market and challenge Apple’s dominance.

Microsoft Surface Event: The 6 Biggest Announcements

The Surface AI event was packed with major announcements, with Microsoft unveiling a slew of new features and products designed to revolutionise the way we interact with technology. Among the highlights were:

  • The Launch of Copilot Plus PCs: Microsoft CEO Satya Nadella introduced Copilot Plus PCs, which integrate the AI capabilities of Arm-based Snapdragon X Elite and Plus processors from Qualcomm, with future models featuring Intel and AMD chips. These processors include neural processing units (NPUs) for enhanced AI features in Windows 11, making Copilot Plus PCs 58% faster than the M3 MacBook Air. Besides Microsoft’s new Surface devices, Lenovo, Dell, Acer, Asus, and HP will also launch Copilot Plus PCs to support advanced AI functionalities.
  • A New Recall Feature: One of the major AI features in Copilot Plus PCs is Recall. This tool logs all activities on your device locally, allowing you to search for and retrieve any content you’ve interacted with. It enables users to find specific conversations in apps like Discord or a particular PowerPoint slide they are working on, enhancing productivity and organisation.
  • New Copilot Integrations within Windows 11: Microsoft is expanding Copilot’s capabilities in Windows 11, integrating it into the Settings menu, File Explorer, and notification responses. The AI assistant, now powered by OpenAI’s new GPT-4o model, can provide suggestions, edit files, and generate responses based on-screen content, enhancing user interaction and productivity.
  • The Surface Pro Gets a Speed Boost and an OLED Display Option: Microsoft’s new 13-inch Surface Pro ditches the Intel Core Ultra processor for Qualcomm’s Snapdragon X Elite and Plus chips, offering up to 90% faster performance. It now includes an OLED display option and starts at $999.99. Available in blue, beige, black, and platinum, it features a versatile Surface Pro Flex Keyboard that functions both attached and detached.
  • A Surface Laptop That’s “Faster Than a MacBook Air”: Microsoft announced the Surface Laptop 6, featuring AI-ready Snapdragon X Elite and Plus chips. It boasts a refreshed design with thinner bezels and a haptic touchpad. The device is over 80% faster than its predecessor and offers up to 22 hours of local video playback. 
  • Adobe, Davinci Resolve, Capcut, and More Are Coming to Copilot Plus PCs: Microsoft is partnering with companies like Adobe to optimise their apps for Copilot Plus PCs, with native Arm64 versions of Adobe Photoshop, Lightroom, Firefly, and Express available today. Illustrator and Premiere Pro will join this summer. Additionally, Copilot Plus PCs will feature AI enhancements in DaVinci Resolve, CapCut, Cephable, LiquidText, and Djay Pro, enhancing their performance and user experience.

Microsoft’s New Surface Pro Gets an OLED Display for the First Time

Just days after Apple’s OLED iPad Pro hit the market, Microsoft introduced its new Surface Pro featuring OLED display technology. Microsoft has dropped the numbering, simply calling it the Surface Pro. This update brings perfect blacks, enhanced contrast ratio, faster response times, and HDR support, significantly boosting visual performance. Previous Surface Pros had impressive color accuracy and sharpness but were limited by traditional backlighting, affecting black depth. Now, with per-pixel control, the OLED Surface Pro offers much punchier and more vivid visuals for movies and photos. While Microsoft did not specify peak brightness figures for the OLED Surface Pro, Apple’s iPad Pro OLED boasts peak SDR brightness of 1,000 nits and HDR brightness of up to 1,600 nits.

The New, Faster Surface Pro is Microsoft’s All-Purpose AI PC

Microsoft has just unveiled the new Surface Pro, marking a significant reboot of its hybrid tablet/laptop lineup and the introduction of what they’re calling Copilot Plus PCs. Powered by Qualcomm’s Snapdragon X processors, boasting up to 90 percent faster performance than its predecessor, and offering optional 5G connectivity, this Pro model signifies a leap forward in computing technology. With features like improved battery life, an optional OLED screen, Wi-Fi 7 support, and a new Flex Keyboard attachment, Microsoft is aiming for versatility and innovation. Starting at $999, the Pro comes in various configurations, with the fully specced version costing $2,100. With a focus on AI integration and enhanced user experience, Microsoft is confident in the capabilities of its latest offering, positioning it as the epitome of modern computing.

Microsoft Announces an Arm-Powered Surface Laptop

Rounding out its lineup of Arm-powered devices, Microsoft unveiled the highly anticipated Surface Laptop, boasting state-of-the-art Arm-based processors. Engineered for peak performance and efficiency, the Surface Laptop sets a new benchmark in portable computing. Its sleek design and AI-driven features redefine user expectations, offering an unparalleled experience for professionals and enthusiasts alike. With the Surface Laptop, Microsoft continues to push the boundaries of innovation, cementing its position as a leader in the tech industry.

Microsoft Announces Copilot Plus PCs with Built-in AI Hardware

In a groundbreaking move showcasing the future of computing, Microsoft introduced its latest Copilot Plus PC lineup. These devices boast integrated AI hardware, promising users lightning-fast speeds, seamless multitasking, and unparalleled efficiency. Whether you’re a professional seeking productivity or an enthusiast craving innovation, Copilot Plus PCs deliver unmatched performance and functionality. With AI at their core, these devices not only elevate user experiences but also anticipate and adapt to individual needs, setting a new standard for excellence in the world of computing. Welcome to the next generation of intelligent computing with Microsoft’s Copilot Plus PCs.

Final Thought

As the curtains close on Microsoft’s 2024 Surface AI event, one thing is clear: the future of computing has never looked brighter. With its groundbreaking innovations, strategic partnerships, and unwavering commitment to excellence, Microsoft is poised to reshape the way we interact with technology, ushering in a new era of computing for generations to come.

Read more tech news here and learn how the latest business trends are shaping your digital experience.

AIGrowthmicrosoft
Shikha Rana

Words by
Shikha Rana

More News
Share This Article