New Business

Nicola Björk

United Kingdom

+44 7432 209 464

Knightsbridge, London, SW1X 7JF


+61 406 231 506

Lavender Bay, Sydney, NSW, 2060


+91 8837844805

Sector 74, Mohali, Punjab, 140308

Foxtel's New Digital Marketing Strategy
News & views

Foxtel’s New Digital Marketing Strategy

April 9, 2022

Foxtel is planning interactive prices for loyalty members after implementing a digital campaign interaction platform. Komo’s audience engagement platform is being used by Foxtel to improve its digital marketing tactical executions. 

For its audience engagement campaigns, Foxtel has picked Komo as its preferred provider. As part of the agreement, the audience engagement SaaS platform will assist Foxtel in increasing customer loyalty through its Foxtel Rewards program. 

Foxtel may use Komo’s self-service software to construct digital destinations called “engagement hubs,” which are filled with interactive and gamified content. Games and contests can be organised for a single event or a season-long campaign.

What is Foxtel?

Foxtel is an Australian cable television business. Foxtel, which has been there since the mid-1990s, has become a hugely popular subscription service in Australia. While Foxtel enjoyed a period of growth in the 2000s, the rise of streaming platforms such as Netflix, Stan, and Prime Video has forced the corporation to adapt in order to thrive in an increasingly competitive environment. The company’s current CEO is Patrick Delany.

What is Foxtel Now?

Foxtel now is a high-definition subscription streaming service that includes TV shows, movies, news and live sporting events. Members will only be charged for the packs they choose, and they have the option to cancel at any time. Continue reading to find out more about Foxtel now, including how it varies from Foxtel cable and satellite, competing streaming services, costs, compatible devices and other details. 

Foxtel Launches Array of Gamified Digital Engagement Campaigns

Foxtel will be able to create real-time campaigns in minutes using Komo’s gamification tools, which include competitions, experiences, and rich media. Since October, Foxtel has used Komo to promote more than five different campaigns, the most successful of which was the Bake with Foxtel campaign, which promoted the new season of Great Australian Bake Off.

To increase the ante on its digital marketing campaign efforts, the pay-TV and streaming services provider recently added Komo’s audience interaction platform. The Foxtel team can use the self-service platform to develop online hubs with gamification and content for competitions and promotions.

Komo has appeared in five different Foxtel commercials so far. The recent ‘Bake with Foxtel’ campaign hub, according to Lisa Cronin, the company’s head of consumer marketing and loyalty, was the most successful, with tens of thousands of interactions.

The hub was designed to provide Foxtel customers with exclusive content, such as an exclusive gourmet film by Matt Moran and a recipe download for at-home cooking. Customers were encouraged to post their creations to Komo in exchange for a chance to win a SMEG refrigerator. Each week, participants can win one of 1000 SMEG hand blenders by playing an interactive scratch-and-win game at the hub.

Foxtel Debuts in-app Messaging Chat to Improve Customer Service

Customers can now connect with customer service experts in real-time via the Foxtel app.

Following the rollout of in-app messaging technology by Foxtel, customers can now communicate with customer service agents in real-time via their mobile app. Foxtel has integrated LiveEngage, LivePerson’s in-app mobile messaging tool, into the Foxtel app. It claims to be the first company in Australia to provide enterprise in-app messaging at scale for customer communications.

Customers can contact the customer service team by clicking on a feedback button within the app. Also, they can access a variety of features such as push notifications and alerts. Foxtel’s head of digital sales and service, Alisha Bailey, said in a statement that embracing new technology is part of a larger effort to streamline the way customers interact with the brand across multiple platforms.

Final Thought

Many websites and applications are rapidly expanding and adding new features to make them more user-friendly. At Alkye Services, we always encourage market changes as technology business partners with our clients. We also advise our clients to make technology improvements as soon as it becomes available in order to help their business grow and capture market share from their competitors.

AICRMDigital Marketing
Nicola Bond

Words by
Nicola Bond

More News
Share This Article