Best Marketing Automation Software 2022-23
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Best Marketing Automation Software 2022-23

April 28, 2022

In the eyes of your prospects and customers, marketing is what reflects your brands. Marketers spend the majority of their time connecting with prospects, managing customer data, and generating new leads. Here’s where the marketing automation software comes into play.

You’re passing up a lot of opportunities if you’re not using any marketing automation in your business.

Introduction to Marketing Automation Software

Platforms that automate marketing remove all or part of the human element. This means that parts of your business are time-consuming or repetitive and require less human intervention. You can automate the following marketing processes:

  • Email Marketing
  • Social Media Marketing
  • Lead Management
  • Customer Support

Marketing automation takes care of prospecting, engaging with leads and understanding their preference. Maintaining long-term relationships with them in order to convert them into paying customers. It’s not easy to manage all of these aspects of marketing; you’ll need a system that will help you work more efficiently.

Marketing automation software allows you to automate all of your menial tasks, allowing you to focus on high-intent leads.

Why do you need Marketing Automation Software?

From prospecting to lead capture, marketing automation is an Omnichannel strategy that automates every step of the sales process. Certain features, however, are required for marketing automation software to function properly. As a result, this is how a perfect marketing automation system should appear.

  • Visitor Tracking: You must be aware of your prospect’s interest in order to provide a personalised user experience. The visitor tracking feature allows you to examine which prospect is interested in which aspects of your product or service by tracking their behavior on your websites.
  •  Campaign Management: Do you have an email marketing campaign going on? The campaign can then be managed with email tracking. Which generates report email clicks and opens so you can access its effectiveness.
  •  Organised Workflow: Before becoming a customer, a prospect goes through several stages and automation software can help you streamline the process by defining each step.
  •  Lead Nurturing: It’s critical to nurture your leads at every touchpoint if you want them to buy your product or service. As a result, you can use sequences to create a series of emails that are useful to them.
  • Personalised Engagement: Peronalisation is essential when dealing with prospects. Personlised emails and messages make a significant difference in increasing your brand’s visibility. Marketing automation tools make it easier to deliver the right content to the right buyer at the right time.

The Best Pick for Marketing Automation Software for an Enterprise Business

  • Salesforce Marketing Cloud (SFMC)

There may be several reasons to use a marketing cloud in a marketing project. However, one of the most compelling reasons is the requirement for a tool that allows you to communicate with customers via multiple channels. With its features and flexibility, Salesforce Marketing Cloud has made a name for itself in the online application market. Powered by AI and built on the world’s number one CRM, it allows customers to align their marketing and sales terms all in one place. SFMC is used by businesses to consolidate all marketing channels into a single platform.

  •  Oracle Eloqua: Eloqua, Oracle’s marketing automation solution, is a sophisticated and comprehensive system that is highly effective for large companies with the resources to back it up. It includes features such as targeting, audience segmentation, campaign personialisation, visual campaign builders and integration with the popular messaging platforms. Eloqua’s Campaign canvas is particularly good at creating the automated campaign. With drag-and-drop functionality and a user interface that depicts your marketing campaign’s step-by-step flow.
  • Adobe Marketo Engage

Marketo is a great tool to use if you want to track your marketing channel’s impact alongside customer engagement. You’ll still need a CRM integration or an email automation tool. Marketo, on the other hand, is an excellent tool for improving lead conversion. While also watching analytics in one place it’s best for large enterprise-size companies. And the price is based on the size of your database. 

The Best Pick for Marketing Automation Software for a Medium-Size Business

  • Salesforce Pardot

Pardot is a powerful marketing automation tool aimed at larger companies. It includes, for example:

  1. Forms for collecting leads
  2. A single dashboard for all of your marketing automation needs.
  3. Marketing via email
  4. Customisable landing pages to generate more leads

In Pardot, lead scoring allows you to see which leads are the most promising. It can also monitor the progression of leads. Furthermore, its alerts help you decide when to contact each of them. Pardot also includes marketing templates to assist you with your marketing.

  • HubSpot

One of the most well-known marketing automation platforms is HubSpot CRM. It is capable of completing the following tasks, for example:

  1. Marketers
  2. Sales and customer service teams
  3. Sales and operation managers
  4. Business owner

HubSpot provides email marketing and lead generation tools to help businesses grow. As a result, they can easily nurture leads and maintain contact with customers. It’s more than just a database for keeping track of customer contact information. 

HubSpot users can chat with leads in real-time and configure chatbots for automated, conversational marketing. Forms, ad management tools, analytics, and landing pages are also included. The best part is that it’s entirely free.

  •  Autopilot: One of the most visually appealing marketing automation systems is Autopilot. Its visual editor is easy to use, and user-friendly.  An autopilot system is typically used for more complex messaging and targeting, but it is also possible to create a simple autoresponder based on a time sequence.  

The Best Pick for Marketing Automation Software for a Startup Size Business

  •  Active Campaign

The marketing automation tool Active Campaign is well-known. It combines email automation and CRM features. With its low cost and ability to integrate with eCommerce solutions, it is an excellent choice for small businesses. Some of the foremost features are as follows:

  1. The app’s ability to create Facebook custom audiences
  2. Custom subscription forms
  3. Website tracking to determine customer behavior
  4. Dynamic and predictive content
  5. Lead scoring and win probability
  6. SMS messaging
  7. Ecommerce automation

Prices start at $9 per month for their light version. 

  • Act-On: Act-On is an adequate automated marketing tool. It’s ideal for small businesses looking to expand. Using the automated journey builder, create communication workflows. It collects user behavior data across multiple channels. Act-On offers lead scoring and segmentation. There is a more complete set of social media management tools available.
  •  Engagebay:   EngageBay is a marketing automation platform with a built-in CRM. It is aimed toward small businesses and startups. The most important feature of EngageBay is how easy it is to use for first-time small business owners and young entrepreneurs with no prior experience with technology.

What’s Next?

Are you already utilising a marketing automation platform? If so, which one it is? Are you considering trying something new? Please notify us. Now it’s time for you to take the next step forward toward your business growth. Connect with Alkye Specialist about what works best for you. Our aim is simple; to help your business grow, stay ahead of the competition, and stay relevant to your customer. 

Please see below the estimate table for your reference: 

Marketing Automation SoftwarePriceEffort to maintainFunctionality
Salesforce Marketing Cloud$20000HighHigh
Pardot$1000MediumMedium
Hubspot$500MediumHigh
ActiveCampaign$50LowLow

Shikha’s Inference

If it was for my Enterprise business then I would have chosen Salesforce as a marketing automation software as it is more reliable and simple to maintain and use.

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