Beacon Technology: gaining developers’ attention!
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Beacon Technology: Gaining Developers’ Attention!

November 9, 2021

There’s a lot we don’t think about when it comes to technology: lightbulbs that turn on with the flick of a switch, cars that turn on, and WiFi signals that enable instant internet browsing. Thanks to a technology known as Bluetooth Beacons, many of these seemingly insignificant items are becoming connected.

Beacon: everything you need to know about

Businesses have found it much easier to improve customer engagement since the introduction of the beacon system, particularly Bluetooth-based beacons. As a result, the customer experience was elevated to a whole new level, increasing the companies’ growth prospects.

Beacons are small wireless transmitters that send signals to other smart devices nearby using low-energy Bluetooth technology. They’re a relatively new development in proximity marketing and location technology. Simply put, they connect and transmit data to smart devices, improving the convenience and accuracy of location-based search and interaction.

Beacon features: that will enhance your business

  • Improved offline attribution with google ads: By connecting your beacon’s signals to your Google Ads account, you can get a lot of useful information about your searchers’ offline activity and even track in-store visits. This means you might be able to attribute the number of online users who walk into the store when you serve Google search ads. Businesses and marketers spend billions of dollars each year on online advertising, making it more important than ever to understand your offline attribution. Understanding how online marketing efforts are linked to offline attribution has traditionally been a marketer’s nightmare. You can understand how effective your digital ads are at driving customers and sales to your store by tracking key interaction points of users who have clicked on your digital ads.
  • Advanced-Data Gathering: Although the level of positional accuracy provided by beacons is debatable, Bluetooth technology clearly outperforms other proximity technologies such as GPS and WiFi. With this increased accuracy, you can collect more reliable information on how and where your customers move throughout your store. When combined with your e-commerce statistics, this data can assist you in adapting and improving your product listings and in-store layout. Consider expanding or moving your homeware section to the front of the store if you notice that the majority of your customers are browsing it at the back. Finally, this data may be useful in improving your customer journey, customizing future marketing campaigns, and increasing in-store conversions.
  • Reliability and Scalability:  Because, unlike GPS, beacons use Bluetooth, their signals are not blocked by thick walls or underground areas. Exogenous factor-resistant beacons are also available from some beacon manufacturers.
  • Google My Business Listening Improvement: Your Google My Business listing will benefit from having a beacon installed. The beacon can track your company’s most popular visitor times, improving the accuracy of the GMB listing. You can get more reviews for your business by using Google’s Local Guides service. The beacon can also be used to collect additional information during check-in and to ask users to upload photos of the venue.
  • Customer Benefits: The advantages of beacon technology for marketers are obvious, but we must not forget about the consumers.  By adding a layer of personalized interaction to the shopping experience, beacons improve the user experience. Trust, security, and familiarity are built through targeted ads and offers from their favorite brands. Building trust in your brand has never been more important than it is now, with consumers having so much choice in the retail market, both online and offline.
  • Out-of-store Marketing: Any important information you would like your potential customers to understand is often sent directly to any receptive device within the range of your beacon. This could be a simple notification that the user is close to your store. The alert could also be more complex, such as sending messages about current discounts, loyalty programs, or competitions. In-store beacons can also be used by brands to push individual product discounts. You can personalize your out-of-store marketing and monetize any potential foot traffic with this location-based technology. Because mobile phones have become such an integral part of daily life, proximity marketing will only grow in popularity. As a result, successfully implementing it will add a new dimension to your digital strategy.

The Future of Beacons in Marketing

There are numerous applications for beacon technology in proximity marketing and location-based technology. Beacons, as data collection tools, allow Google to better understand the businesses that use their services, as well as the users themselves, in order to improve their algorithm. One of the primary beneficiaries of improved location-based technology is the logistics and transportation industry. Bluetooth low-energy beacons can be used to track assets more accurately, especially indoors. Beacons could be used to track people, such as patients or doctors, in hospitals during emergencies, in addition to tracking objects. Although the retail industry was the initial target, as the technology matures, we can expect other industries to be interested in learning how beacon technology can help them with their day-to-day activities.

Final Thoughts

Recently technology is rapidly developing with some new features and upgrading systems for the betterment of websites and applications. Beacons will help you understand your target audience better while also supporting and complementing your other marketing efforts. At Alkye, we being a business partner with our clients, also suggest coming along with the updated technology to make their business more impactful. 

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