New Business

Nicola Björk

United Kingdom

+44 7432 209 464

Knightsbridge, London, SW1X 7JF


+61 406 231 506

Lavender Bay, Sydney, NSW, 2060


+91 8626 879465

Sector 74, Mohali, Punjab, 140308

B2B Marketing with Google Ads Top Strategies & Targeting
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B2B Marketing with Google Ads: Top Strategies & Targeting

March 8, 2022

Google Ads is a great tool to use if you want to connect with a large audience of potential customers, and leverage Google’s popularity.

What is Google Ads?

Google Ads is a program that allows businesses to make online ads focussed on their audience. It is based on what they’re searching for on Google, browsing on the web, or watching YouTube videos on. Unlike organic search engine optimisation (SEO), Google Ads is based on a pay-per-click (PPC) model, which means users must pay every time a visitor clicks on an ad. 

When it comes to searching for information on a specific topic, Google has become the go-to place for many internet users. Therefore when users search for specific phrases or words, your business could be the first result they see with Google Ads.

B2B Marketing in 2022

B2B marketing refers to any marketing approach or content focused on a corporation or organisation. Businesses that employ specific marketing tactics to sell to other businesses use it.

A thorough understanding of your target market is required for a successful B2B advertising campaign. It is key to fully comprehend your buyer’s persona. Promoting your business isn’t a one-size-fits-all proposition. B2B marketing necessitates a one-of-a-kind marketing strategy.

A Few B2B Marketing Channels to Consider in 2022

  • Youtube: Many potential customers or clients watch YouTube videos before making a purchase. Video marketing has become increasingly popular. By creating targeted videos on YouTube, B2B marketers can reach millions of potential customers.
  • Websites: To be successful in marketing, you must have a website. The majority of your potential buyers will visit your website and form an opinion about your company as the very first step. Your website must be engaging, secure, user-friendly, and mobile-friendly.
  • Search Engine Optimisation(SEO): The importance of organic search cannot be overstated. This channel is usually the most effective at driving traffic to your products. Organic search leads to quality potential leads for your business.
  • Online Review: Reviews should be included in B2B marketing plans. According to research, software buyers conduct online research before making a purchase. In 2022, it is critical to validate information using user-generated content and review sites.
  • Content Marketing: High-quality content is becoming more important in B2B content marketing. Ensure to publish original research, blogs, and unique content on your website and digital channels.

B2B targeting google ads

It’s simple to target a B2B audience with Google Ads. However when it comes to B2B Google Ads (as with all B2B advertising), you must be in it for the long haul. Your business will improve as your relationship improves with your audience. The B2B audience is always on the lookout for new information, whether it’s thought leadership or informational answers. Audiences respond to ads that can answer all of their questions while also demonstrating a return on investment.

What is Google AdWords?

Many businesses use Google AdWords, a paid advertising service, to get their website to the top of Google’s search results. These websites are clicked on once they reach the top of Google, bringing users (or traffic) to their sites.

Benefits of Google AdWords for B2B

  • Adwords works faster than SEO: The primary advantage of Google AdWords is that it is more efficient than SEO. Search engine marketing strategies such as SEO and Google AdWords are both used to increase traffic and leads. A well-optimised AdWords campaign can help a corporation get to the coveted first page of search results much faster.
  • Reach More Customers Through Their Gmail Inbox: Email marketing is one of the most widely used marketing strategies in every business. This is why Gmail ads are frequently useful. Google has now integrated native Gmail ads with AdWords and made them available to all advertisers. A Gmail ad usually appears in the promotion tab, but you might also see one in the social tab. 
  • Occupy More Real Estate: Using AdWords in conjunction with SEO (organic marketing) is a smart strategy.  It will help you to reach the top of organic search results. A duplicate search result could mean the difference between someone visiting your website and someone visiting one of your competitors’ websites.
  • Protect Your Brand Name: When using Google AdWords, a company will frequently bid on a competitor’s brand name. This means that one of your competitors could rank higher on Google for your brand name (via AdWords) than you do. 


At Alkye Services we help our clients stay on top of the market, competitors, and technological trends. In addition, we can help you design and develop new apps and websites using cutting-edge technology. Our mission is to help you expand your business, stay ahead of the competition, and stay relevant to your customers.

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Nicola Bond

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Nicola Bond

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