New Business

Nicola Björk

office@alkye.com

United Kingdom

office@alkye.com

+44 7432 209 464

Knightsbridge, London, SW1X 7JF

Australia

office@alkye.com

+61 406 231 506

Lavender Bay, Sydney, NSW, 2060

INDIA

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+91 8626 879465

Sector 74, Mohali, Punjab, 140308

News & views

A collection of business and digital resources and technical insights to inspire your growth.

Apple WWDC24

Why WWDC24 Will Be The Most Electrifying Developer Conference

Some exciting Apple software and technology advancements are coming soon!  A recent announcement from Apple indicated that everything is ready for the 35th annual developer conference, WWDC24, scheduled for June 10-14, 2024.  Here is a description of the event: Apple users, get ready for innovation! Latest Software Enhancements Apple’s new updates for iOS, iPadOS, macOS, […]

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Apple WWDC24

Why WWDC24 Will Be The Most Electrifying Developer Conference

Some exciting Apple software and technology advancements are coming soon!  A recent announcement from Apple indicated that everything is

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Microsoft’s 2024 Surface AI Event

Future of Computing: Microsoft’s 2024 Surface AI Event

The tech world was abuzz with anticipation as Microsoft took center stage at its 2024 Surface AI event, promising to unveil the latest innovations

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Google I/O 2024

Google I/O 2024 Highlights in AI-Powered Innovations

The annual Google I/O conference is always an eagerly anticipated event where developers and tech enthusiasts gather to witness the unveiling of

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Spotify’s Success – Personalisation and Product Innovation 

In the world of digital entertainment, Spotify continues to assert its dominance with the release of Spotify’s latest financial report. The

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Google I/O

Unveiling the Future: Google I/O 2024’s Most Anticipated Reveals!

The anticipation for Google‘s highly awaited I/O developer conference, set to kick off in precisely two months on May 14th, is palpable.

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Apple Vision Pro

Tech Enthusiasts, Get Ready! Apple Vision Pro Launch Date Confirmed for February!

Tech enthusiasts, get ready for a happy journey into the future! The expectation reached its peak when Apple confirmed the release date of its

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google bard

Is Google About to Revolutionise Bard? A Sneak Peek into the Paid Upgrade Buzz!

Recently, Google introduced its artificial intelligence prototype, Gemini, presenting its vision, revealing the complexity of the technology and

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Google Chrome

Safety First! Google Chrome’s New Desktop Update Takes Web Security to the Next Level—Get the Inside Scoop Now!

Image Source: Google Introduction  Welcome to the dynamic realm of web browsing, where speed and security reign supreme! In the ever-evolving

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The Ultimate Privacy Hack: Google Maps’ Covert Update Shields Your Location from Prying Eyes!

In a world where digital technologies reign supreme, the importance of privacy has emerged as a top concern for people traversing the virtual

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Harmony In The Tech Universe: OpenAI, Altman, And Microsoft's Mega Alliance Spell The End Of Ordinary Innovation!

Harmony In The Tech Universe: OpenAI, Altman, And Microsoft’s Mega Alliance Spell The End Of Ordinary Innovation!

Microsoft had the opportunity for the tech deal of a lifetime with OpenAI, but what they walked away with is beyond your wildest expectations! In

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Microsoft

Microsoft Ignite 2023 Revealed: The AI Revolution! Copilot AI Expansions, Custom Chips, And Jaw-Dropping Announcements!

Microsoft’s annual IT event was all about artificial intelligence (AI) product releases and expansions. During the Ignite 2023 event, Microsoft

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Generative AI

From Local to Global: Generative AI in Search Takes Over 120+ Territories!

The Search Generative Experience (SGE) has undergone its most significant worldwide expansion to date, which includes the addition of support for

Customer EngagementDigital MarketingGenerative AIgoogle
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Google Maps

Unlocking Google’s Hidden Treasure: The Inside Scoop on Immersive Route View!

The Immersive View feature for routes is currently being tested in 15 different cities by Google Maps. The following describes how Google brought

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Apple's October Event

Don’t Miss Out! Everything You MUST KNOW About Apple’s October Event!

Apple‘s October event is a highly anticipated affair in the tech realm, eagerly awaited by millions of Apple fans and tech enthusiasts

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Image: Google One of the ways in which Google Search may help you make sense of the world is by putting you in touch with the broadest possible range of viewpoints, from those of average people to those of reputable news organizations. When you search, you will now have access to even more information and options thanks to two new innovations that we are launching today. These tools will help provide you even more perspectives. Find out what people are saying in online discussions and forums Forums are a great place to get first-hand advice and information from people who have experience in a certain field that you are interested in learning more about. We know that many of you want to see more of this kind of information in Search, and since we've heard that from you, we've been looking into new ways to make it simpler to find. When you search for topics that could be improved by the unique personal experiences shared in online discussions, you will notice, beginning today, a new feature that appears in response to your query. Titled "Discussions and Forums," this new section will compile useful threads and posts from the web's most active online communities. Links to forum postings that contain helpful information from real people, such as someone's experience with a minivan for transporting numerous children, will now appear alongside traditional online results when a user conducts a search for the best cars for a growing family. U.S.-based English-speaking mobile customers will be able to access it now. We may make adjustments to this new feature in the future as we learn more about what users find most useful, as we do with other search additions. Breaking down language barriers in news When it comes to gaining local viewpoints on international news items, we are also unveiling a new technique that we are assisting to avoid language hurdles so that we can get those perspectives. When you conduct a search in the modern era, the results appear in the language of your choice. At the beginning of the year 2023, we want to introduce a new feature that will provide users with an easy method for finding news coverage that has been machine translated. Let's say you were curious about the effects of the recent 7.4-magnitude earthquake in Mexico on the local population. You may now conduct a search in your choice of language and simultaneously see translated headlines for news results from publishers in Mexico. You may get an insider's look into the country thanks to the insightful reporting of local journalists. Access to more in-depth, on-the-ground coverage and fresh global viewpoints is made possible by this function, which directs users searching for international news to relevant local reporting in different languages. Building on the translation work we had done previously, we are going to be launching this service that will translate news results from French, German, and Spanish into English on desktop and mobile devices. Our mission is to assist you in locating the information that is most pertinent to you from all across the web. Your search results will become more comprehensive as a result of these two new capabilities, which will enable you to make more educated decisions and gain a deeper understanding of events taking place all over the world. The Importance of Diverse Voices The importance of diverse voices in search results cannot be overstated. When search engines predominantly feature a narrow range of voices, it perpetuates inequalities and silences marginalized communities. This underrepresentation has far-reaching consequences, from reinforcing stereotypes to excluding valuable perspectives. For instance, search results can inadvertently perpetuate racial bias, limit access to vital information, or neglect unique cultural contexts. Case studies abound, demonstrating the real-world impact of this issue. From skewed political information to health disparities, the lack of diversity in search results has a profound effect on people's lives. By including diverse voices, we not only rectify these issues but also enrich the digital landscape with a wealth of perspectives and knowledge. The Search Transformation The search transformation is at the forefront of reshaping the digital landscape. Innovations and concerted efforts are being made to tackle the issues of diversity and inclusivity in search results. Machine learning, AI, and advanced algorithms are playing pivotal roles in diversifying search results by understanding user intent and delivering more varied and representative content. Numerous companies and initiatives are leading this transformative charge. Tech giants, startups, and nonprofit organizations are actively working to fine-tune algorithms, reduce biases, and broaden the spectrum of voices in search. They recognize that a more inclusive digital world not only reflects our diverse reality but also empowers individuals and communities with a more accurate, equitable, and enriching online experience. Conclusion In conclusion, this article has emphasized the critical need for diversity and inclusivity in search results. It is evident that the current limitations have far-reaching consequences, perpetuating biases and excluding marginalized voices. To create a more equitable and informed digital world, it is imperative that we break the barriers in search. By broadening the range of voices and perspectives, we not only rectify past disparities but also pave the way for a brighter, more inclusive online future. Therefore, I encourage readers to embrace and actively support this transformation, as it is a collective endeavor that promises a more diverse, accurate, and ultimately enriching digital experience for all. Read more tech news here to see how the latest market developments could shape your digital experience.

Breaking Barriers: The Search Transformation That’s Changing Everything!

Image: Google  One way Google Search may help you make sense of the world is by putting you in touch with the broadest possible range of

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Fast-Track Integration Projects: Salesforce's Anypoint Code Builder Unleashed!

Fast-Track Integration Projects: Salesforce’s Anypoint Code Builder Unleashed!

Image: Salesforce Today, Salesforce made the announcement that MuleSoft’s Anypoint Code Builder is now generally available. This tool is

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Adobe

Adobe MAX 2023: The Mind-Blowing Innovations That Will Transform Your Creative World!

At today’s Adobe MAX conference in Los Angeles, Adobe announced the release of Adobe Creative Cloud, which includes over a hundred new

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macOS Sonoma

Unveiling macOS 14 Sonoma: The Ultimate SuperGuide That Will Blow Your Mind!

Image: Apple The latest version of Apple’s operating system, known as macOS Sonoma, is now available as a free software update. This update

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Microsoft Copilot

Revolutionise Your Workflow with Microsoft Copilot: The AI Sidekick You’ve Been Waiting For!

In this new AI era, Microsoft will interact with and profit from technology in fundamentally different ways than in the past. Now that chat

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iPhone15

Stay Ahead of the Curve: Your In-Depth iPhone 15 Overview

Image: Apple Let’s explore the full story: In today’s fast-paced digital world, staying ahead of the curve when it comes to technology is

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The AI Revolution: Google's Bold Move to Outshine Microsoft and Amazon in Cloud Services

The AI Revolution: Google’s Bold Move to Outshine Microsoft and Amazon in Cloud Services

Google unveiled extensive enhancements to its cloud services, leveraging its AI prowess to seize market dominance from competitors, bolstering its

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Google's Security

Revolutionising Security: Google’s Mind-Blowing AI Upgrades for Google Workspace!

As companies move to the cloud, keeping data secure is constantly on their minds. While Google is quick to stress that it has never had an exploit

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Podcast Power-Up

Podcast Power-Up: Discover How Apple’s Fresh Tools Amplify Your Content on Apple Podcasts!

Linkfire’s robust marketing capabilities allow creators to simply track their subscribers’ reactions to premium content and expand

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google

Google’s Jaw-Dropping Move: A Sneak Peek Inside Its Revolutionary Transparency Center!

On August 17, 2023, Google announced the Transparency Center, a centralised location where users could go to learn more about Google’s

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Hold Your Breath: Google Unleashes a Storm of Rapid-Fire Chrome Security Updates!

Hold Your Breath: Google Unleashes a Storm of Rapid-Fire Chrome Security Updates!

With Chrome 116, Google will begin rolling out weekly security updates to the stable channel, speeding the rollout of changes that could

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Overture Maps

Your Maps Will Never Be the Same: Meta, Microsoft, and Amazon’s Epic Open-Source Project Revealed!

Third-party developers may be able to utilise maps that don’t depend on Google and Apple with the use of data from the Overture Maps

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Uncover the Future of Mobile Technology: Android 14 Beta's Revolutionary Innovations Revealed!

Uncover the Future of Mobile Technology: Android 14 Beta’s Revolutionary Innovations Revealed!

Mobile technology has been rapidly evolving, shaping the way we live, work, and connect with others. From the early days of basic phones to the

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Attention Salesforce Enthusiasts: Brace Yourself for the Epic Upgrades in the Latest Release!

Attention Salesforce Enthusiasts: Brace Yourself for the Epic Upgrades in the Latest Release!

Salesforce is a pioneering customer relationship management (CRM) platform that has emerged as a trailblazer in the industry. With its

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Apple WWDC 2023

Everything You Need To Know About WWDC23 Latest Announcements

It’s incredible to imagine that the App Store, which altered everything, is celebrating its 15th anniversary this year. Developers’

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Godfather of AI

The High Cost of Innovation: ‘Godfather of AI’ Reveals His Deepest Fears

Geoffrey Hinton, a Turing Award winner for pioneering AI work, now has mixed feelings about his contributions. AI has grown rapidly, with Google

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AI is the Secret Weapon for Business Growth and Productivity: Discover How Big Brands Are Using It

AI is the Secret Weapon for Business Growth and Productivity

In today’s competitive market, businesses face various challenges, such as slow growth, low productivity, and inefficient work processes. To

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Unveiling the Future of Web Design: Top Trends You Can't Afford to Miss in 2023!

Unveiling the Future of Web Design: Top Trends You Can’t Afford to Miss in 2023!

In today’s fast-paced digital world, keeping up with the latest web design trends has become more critical than ever before. With websites

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digital verification & multi factor authentication

The Future of Online Security: Trends in Digital Verification and Multi-Factor Authentication

As technology advances, digital verification and multi-factor authentication have become increasingly important in ensuring online security.

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Salesforce Just Changed The Game With Einstein GPT - Find Out How!

Salesforce Just Changed The Game With Einstein GPT – Find Out How!

Salesforce, the global leader in CRM, launches Einstein GPT, the world’s first generative AI CRM technology.  Salesforce has revolutionised

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2023 Cyber Security Trends Brace Yourself for These Mind-Blowing Changes

Riding the Wave of Cybersecurity: How Businesses are Thriving in a Digital Age

As cyber-attacks continue to evolve and grow in sophistication, the cybersecurity industry is looking to cutting-edge technologies such as AI,

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Get Your Hands on Google Bard AI: The Cutting-Edge Voice Search Technology!

Get Your Hands on Google Bard AI: The Cutting-Edge Voice Search Technology!

Google Bard AI is a cutting-edge voice search technology developed by Google. It allows users to search for information, perform tasks, and

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Get Ready to Enter Apple's Metaverse with its AR/VR Headset

Get Ready to Enter Apple’s Metaverse with its AR/VR Headset

Apple has recently made waves in the metaverse field by introducing Apple’s metaverse with its AR technology into its latest gadgets. With

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Unleash the Full Potential of AI & ChatGPT: The Benefits for Your Business

Unleash the Full Potential of Artificial Intelligence (AI) and ChatGPT: The Benefits for Your Business

Artificial intelligence (AI) and ChatGPT technology are two of the most transformative technologies these days. They are revolutionising the way

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Latest Advancements In AI & How It Will Revolutionise Brands &

Latest Advancements In AI & How It Will Revolutionise Brands & Businesses In 2023

In 2022, both proponents and detractors of artificial intelligence were presented with the glories of machine learning. On the surface, having a

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Tech Security - Data Protection, Server & Website Security In 2023

Tech Security – Data Protection, Server & Website Security In 2023

Change is the only constant. Our perspectives on rules and regulations, organisational structure change, and data protection are evolving. The

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Apple Loosens Grip On App Store Pricing

Apple Loosens Grip On App Store Pricing 

Apple is keeping a promise it recently made to developers. As of December 6, developers of apps on the App Store have access to more than 700 new

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A Query Language For Your API- GraphQL

A Query Language For Your API- GraphQL

You have thus been developing and utilising REST APIs for a while now. Only recently have you begun to hear about GraphQL, a new craze in the

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Salesforce Winter 23 Release Helps Nonprofits Create Powerful Experiences

Salesforce Winter 23 Release

Salesforce Winter 23 Release is here! With better-connected data, you can create amazing experiences. Salesforce recently announced the

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It’s Offical: Elon Musk Owns Twitter Now

It’s Offical: Elon Musk Owns Twitter Now

Yes, you heard right. Elon Musk officially now owns Twitter. Elon Musk announced on Thursday evening that he had actually purchased Twitter ahead

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Meta rolls out fix WhatsApp Emerges Out Of Outage

WhatsApp Services Back After Massive Global Outage

As the WhatsApp messaging service experiences a global outage, Meta is working on a remedy. Image Credit: Google Numerous users of the well-known

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iOS 16: Google Widgets On Your Lock Screen!

iOS 16: Google releases new iPhone Lock Screen widgets!

Google releases new iPhone Lock Screen widgets with iOS 16. The lock screen widgets from Google offer information at a glance as well as the

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iOS 16 VPN tunnels leak data

iOS 16 VPN tunnels leak data

Even with Apple’s new Lockdown Mode turned on, researchers have demonstrated that iOS still leaks traffic outside the VPN connection.  Image:

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Meta Warns And Protecting Users From Malicious Account Compromise Apps

Meta Warns 1M Users

Facebook Security Alert: Meta warns that 1 million users’ login information may have been stolen. Cybercrime nowadays poses a significant

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Meta Settles Lawsuits With Firms Engaged In Scraping Data

Meta Settles Lawsuits With Firms Engaged In Scraping Data

Why is data security essential for any business? Secure your data in a variety of contexts, adhere to privacy laws, and reduce operational

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iOS 16 Is More Exciting Than The New iPhone’s

iOS 16 Is More Exciting Than The New iPhone

Most users will notice more than a new system status indicator in this year’s iOS release. iOS 16 enhances the iPhone with more

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Adobe And Salesforce Fine-Tuning Tool For Customer Experience

Adobe And Salesforce Fine-Tuning Tool For Customer Experience

A lot is going on this month in the customer experience market with Adobe and Salesforce. In today’s world, brands need to build customer

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Multi-Factor Authentication: Coming For Your Business Protection

Multi-Factor Authentication: Coming For Your Business Protection

Have you ever considered how much of your life takes place on computers and mobile devices? In recent years, our lives – and businesses all

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Google Maps Updates for your business: create a richer user experience for your brand in Google Maps

Google Maps Updates for your business: create a richer user experience for your brand in Google Maps

Every day, people all over the world rely on Google’s knowledge of the real world to provide them with reliable, optimised directions to get

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Android 13 Is Making An Update With Work And Personal Profiles.

Android 13 Is Making An Update With Work And Personal Profiles

Google also wants you to have the work-life balance you want with Android 13. To preserve user privacy, Android 13 offers photo picker and

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Youtube: Empowering The Next Generation Of Creative Entrepreneurs

Youtube: Empowering The Next Generation Of Creative Entrepreneurs

Youtube introduces the next chapter in rewarding creativity. YouTube, which is owned by Google, has announced a new program that will let creators

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Meta, TikTok, YouTube and Twitter dodge questions on social media and national security.

Meta, TikTok, YouTube and Twitter dodge questions on social media and national security.

Despite the many benefits of social media, it is increasingly alarmingly common to face challenges to internal security in the form of

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Hands-on with Apple’s New Launch iPhone 14 Pro and iPhone 14 Pro Max

Hands-on with Apple’s New Launch iPhone 14 Pro and iPhone 14 Pro Max

Apple officially launched the iPhone 14 Pro and 14 Pro Max. New features abound on the officially released iPhone 14 Pro and iPhone 14 Pro Max.

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Introducing Digital Collectibles to Showcase NFTs on Instagram and Facebook

With the inclusion of NFT in its social media platforms, Meta reveals its strategies for dominating the digital assets market. Last year, NFTs

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Twitter Is Officially Adding Podcasts

Twitter Is Officially Adding Podcasts

Twitter links people from all over the world with unique and engaging voices. With podcasts, we’re bringing that relationship to a whole new

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Meta Officially Rolls Out Its New Metaverse ID System

Meta Officially Rolls Out Its New Metaverse ID System

Here are the Meta Horizon profiles and Meta accounts! You will soon have the chance to create a Meta account and a Meta Horizon profile if you

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Is Facebook Losing Its Grip On The Top 10 Apps?

Is Facebook Losing Its Grip On The Top 10 Apps?

Facebook is constructing the next generation of digital connectivity. Meta creates tools to facilitate connections, community discovery, and

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New Instagram Reels Features Include Crossposting, Insights Etc.

New Instagram Reels Features Include Crossposting, Insights Etc.

Reels can now be shared from Instagram to Facebook, giving you more precise information about how well the videos are performing. The introduction

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Google Pixels really are the iPhones of Android

Google Pixels really are the iPhones of Android

Finally, Google has ambition and a design that can compete with Apple. On Tuesday, Google unveiled the latest Pixel smartphone, hoping to displace

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Spotify Updates Its Home Screen With New Discovery

Spotify Updates Its Home Screen With New Discovery 

To refresh our home interface, Shoptify redesigned the Spotify mobile experience about a year ago. Since then, Spotify users have had easier

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New Announcement By ACCC: Launches Tool With Consumer Data Right Transformation

New Announcement By ACCC: Launches Tool With Consumer Data Right Transformation

This week, the ACCC released the Consumer Data Right (CDR) sandbox, a free tool that enables current and potential CDR participants to more

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New Google Wallet is Starting to Show Up on People’s Phones

New Google Wallet is Starting to Show Up on People’s Phones

This week, the new Google Pay app was released from beta, and it represents the start of a significant change to the Google Pay service. Google is

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Google Confirms Ongoing Difficulty With Its Search Index

Google Confirms Ongoing Difficulty With Its Search Index

If you are not seeing any traffic from Google search for new content, don’t worry you’re not all alone in this.  Google has admitted that there

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Instagram Launches Its Creator Marketplace

Instagram Launches Its Creator Marketplace

Instagram announced last year that a small group of brands would be testing a new set of tools for discovering and contacting creators. By

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Shopify Edition: 100+ Updates and Features

Shopify Edition: 100+ Updates and Features

The most recent round of Shopify updates gives independent retailers access to the technology and tools required to draw customers and forge

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Google Chrome Latest Update On iOS: Better Security

Google Chrome Latest Update On iOS: Better Security

Recently, Google released Chrome 103 for Android, iOS, and desktop with a few improvements, including quicker site loads due to improved link

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Twitter Partnership With Shopify

Twitter Partnership With Shopify

To add merchants’ products to the Shopify platform, Twitter has joined the company. With the introduction of a new partnership with Shopify,

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PayPal Expands Its ‘Pay Later’ For Customers With PayPal Monthly Service

PayPal Expands Its ‘Pay Later’ For Customers With PayPal Monthly Service

Customers can now choose from a greater number of Buy Now, Pay Later options, allowing them to spread their payments out over time. Following

Customer EngagementCustomer experiencePayPal
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Australians' Spending On AI To Reach $3.6B In 2025

Australians’ Business Spending On AI To Reach $3.6B In 2025

According to IDC research, Australian businesses will spend $3.6 billion on artificial intelligence (AI) systems by 2025.  Among other things,

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AppDynamics Cloud Launches By Cisco

AppDynamics Cloud Launches By Cisco

Cisco introduces AppDynamics‘ new observability platform, which cuts through the complexity of modern applications to give technologists a

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iOS 16: Using Live Text In A Video On The iPhone

iOS 16: Using Live Text In A Video On The iPhone

Live Text was already popular, but with the addition of video support, it has skyrocketed. Live Text can now scan and extract text from videos.

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iOS 16: Using Live Text In A Video On The iPhone

Google Ad Manager Gets 8 Updates

Technology is changing the world in numerous ways, including the way you live. In the twenty-first century, technology influences communication,

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Yoast Adopting IndexNow Protocol

Yoast Adopting IndexNow Protocol

Yoast has decided to integrate the Index Now Protocol soon, but only in its premium version after it has been taken into account by most WordPress

AISEO
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How To Set Events In GA 4?

How To Set Events In GA 4?

One of the most useful features of Google Analytics is event tracking. With just a little extra code, you can collect a wealth of information

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Apple Plans 15-Inch MacBook Air for 2023 and New 12-Inch Laptop

Apple Plans 15-Inch MacBook Air for 2023 and New 12-Inch Laptop

Apple just released the M2, a new generation of its custom chip family. As well as a slew of updated laptops, including the new MacBook Air and

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Everything You Need To Know About iOS16

Everything You Need To Know About iOS16

Here’s what’s new in iOS 16, from Apple’s biggest-ever update to the iPhone lock screen to a slew of feature updates. iOS 16 improves the iPhone

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Google Analytics 4 Guide For PPC

Google Analytics 4 Guide For PPC

Google Analytics 4 (GA4) is an effective marketing tool that can help you make more informed marketing decisions.  What is GA4? GA4, also

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Google Started Rolling Out Ads In YouTube Shorts Globally

Google Started Rolling Out Ads In YouTube Shorts Globally

Technology is driving more business growth than ever before. In addition, new customer behaviors are changing the way technology is used in

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Instagram Created A Custom Font  Called "Instagram Sans."

Instagram Created A Custom Font  Called “Instagram Sans.”

Finally, new Instagram story fonts are available! Yes, there are four new Instagram Stories fonts to try out, as well as some interesting new

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Google Cloud Launches AlloyDB

Google Cloud Launches AlloyDB

The tech giant is expanding its cloud database portfolio with a new service that improves PostgreSQL database performance and speeds up analytics

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How HTTP/3 Helps Feed SEO’s Need For Speed?

How HTTP/3 Helps Feed SEO’s Need For Speed?

The web’s evolution is never static. As new technologies emerge, consumer behavior shifts, forcing the internet’s core infrastructure to

HTTPSEO
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Instagram Will Test NFTs With Selected Creators

Instagram Will Test NFTs With Selected Creators 

Have you ever heard of non-fungible tokens (NFTs)? Are you curious about how they can be used in the workplace? Following Twitter, non-fungible

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Pinterest recently released a new app to make live streaming on the platform easier for creators. The new Pinterest TV Studio app for iOS and Android, according to the app’s description. Creators will be able to go live on Pinterest and use multiple devices to achieve different camera angles. Pinterest Video You have always been able to pin videos from the internet to Pinterest. However, the value and popularity of video content on Pinterest have shifted dramatically over time. These days, Pinterest video is one of the best new tools for discovering even more inspiring ideas. To keep up with the times, Pinterest is constantly adding new features for video content and distribution on the platform. Pinterest added some new features throughout the years: The evolution of Pinterest from an image-centric platform to a video-centric platform has opened up a slew of new ways to add and use videos. Live-Streaming App Launched For Creators Pinterest launched the live-streaming app for the creators and it’s divided into three categories: Multi-streaming and streaming overlay maker. Fabulous Mult-streaming Platform: Multi-stream professional-level live videos in a new and simple way. Go live quickly, simultaneously stream to multiple channels, invite a guest, and dazzle your audience with a genuine branded broadcast. Uniquely Designed Live-Streams Unique-looking broadcast: Set up your live streams in an entirely new way. Drag, drop and rotate on-screen elements to create your own scene layouts. Presets can be saved and used multiple times during a live event. Multiple Cameras and Screen Shares: Multiple cameras can be streamed at the same time. Allow your audience to see you from a different angle to improve viewing experience and engagement. Professional shows also, not just live events. Adjustable Chat Box: Maintain eye contact with the audience and stay on topic with your comments. You can move the chat box around on your screen by detaching it. Live-Streaming Overlay Maker: Custom overlays can be used to enhance your live streams. Create your own assets or choose from pre-designed templates. Animated lower-thirds, banners, shapes, and frames provide endless creative possibilities for a distinctive look and feel. Why create live-streaming overlays? Visual Consistency: To keep your video marketing content consistent, create branded overlays. More Promotional Power: With unique stream graphics, you can draw attention to your flash sales and special offers. Festive Vibes: Make a statement with a holiday or event-themed streamed overlay. Last November, Pinterest launched Pinterest TV, a series of live, shoppable videos from creators focused on food, home, fashion, beauty, DIY, and more. The shows are live-streamed and then archived for later viewing. The brand-new Pinterest TV Studio app has been available on the App Store and Google Play since May 2, 2022, according to Sensor Tower data. Outside of the United States, the app is available in Canada, Australia, the United Kingdom, and Germany, indicating a potential global expansion of Pinterest TV efforts. Pinterest issued a statement confirming the app's launch but said it didn't have any additional information at this time. Final Thoughts Technology has been rapidly evolving in recent years, with new features and system upgrades aimed at improving websites and applications. Alkye recommends bringing the most up-to-date technology to our clients as a business partner to help them grow their business.

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How To Create Your Buyer Persona?

How To Create Your Buyer Persona?

What is a buyer persona in digital marketing? A persona is a fictional character that represents the characteristics of the target audience.

BrandingConsumer BehaviourcustomerCustomer JourneyCustomer PersonaProduct DevelopmentSEOTarget Audience
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Customer Retention – Why Customer Retention Is Important For ROI, Customer Loyalty, And Business Growth?

Customer Retention – Why Customer Retention Is Important For ROI, Customer Loyalty, And Business Growth?

There is a lot of value in retaining customers. This is why enterprises dedicate so much energy and resources to keep their existing customers,

Brand LoyaltyBusiness GrowthCLTVCustomer EngagementCustomer experienceCustomer loyaltyCustomer RetentionMarketing CampaignROI
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AI

How AI Is Transforming Customer Service And Customer Experience?

Artificial intelligence (AI) has revolutionised the digital landscape. The automation of manual processes, with the help of AI and machine

Artificial IntelligencecustomerCustomer EngagementCustomer loyaltyCustomer ServiceCX
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Business Growth Plan – Preparing Your Business For A Post Pandemic World

Business Growth Plan – Preparing Your Business For A Post Pandemic World

The Covid-19 pandemic continues to shape our new normal. The market and consumer dynamics have changed over the course of the last 7 months, as a

AIConsumer Behaviourcovid-19GrowthGrowth planremote workingSupply chain
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Personalization vs Privacy Paradox – How To Balance Personalisation With Data Privacy?

Personalization vs Privacy Paradox – How To Balance Personalisation With Data Privacy?

Rapid digitization and monopoly of tech giants have brought us a new paradox; Personalisation vs Privacy Paradox. The competition for customers’

CXCXMData breachData privacyPersonal DataPersonalization vs Privacy paradoxPrivacy paradox
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How To Stay On Top Of Market Trends In A Dynamic Environment?

How To Stay On Top Of Market Trends In A Dynamic Environment?

Successful business leaders are successful because they stay ahead of the competition. To be ahead of the curve, one must keep a keen eye on all

Business GrowthCompetitionMarket TrendsMarketing TrendsSEOSocial Media
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How A High Performance Mobile Site Can Improve Your Bottom Line?

How A High Performance Mobile Site Can Improve Your Bottom Line?

Time spent by consumers on the mobile web has increased an astonishing 575% in a span of three years, from 2017-2019. On average, people are

Conversion RateCustomer EngagementCXGrowthMobile siteMobile site speedMobile Web
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Programmatic Advertising

Programmatic Advertising – A Guide To Programmatic Advertising

Digital advertising has become the dominant choice of marketing for most organizations, instead of traditional advertising. As manual processes

Ad campaignsAD TechAdvertisingDOOHProgrammatic adProgrammatic advertisingRTB
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How To Build A Powerful Brand?

How To Build A Powerful Brand?

What is a brand? A brand is a unique name, term, logo, symbol, or design that organizations use to distinguish themselves from their competitors.

BrandBrand awarenessBrandingCustomer loyaltyDigital Marketing
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Top CRM Trends of 2022.

Top CRM Trends of 2022

Customer Relationship Management is the combination of strategies, software, and processes, in order to manage all customer interactions. CRM

CRMCRM trendsCustomer experienceCXMobile CRMSocial CRM
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What Is The Future Of Digital Advertising?

What Is The Future Of Digital Advertising?

Digital advertising has seen incredible investment in the past few years. With the global population going digital, most companies are adopting

AD TechDigital advertisingDigital MarketingDOOHDTCProgrammatic advertisingVideo adsVideo marketing
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Remote Work Environments – The New Normal For The Post Covid Corporate World.

Remote Work Environments – The New Normal For The Post Covid Corporate World

The impact of the coronavirus pandemic has led to widespread disruptions. It has changed how we interact with each other as well as how we work.

covid-19HRManagementremote work environmentremote workingwork from home
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Top Digital Marketing Trends For 2022.

Top Digital Marketing Trends For 2022

Innovative digital marketing strategies are a pivotal part of any organization’s business strategy. In today’s competitive world it’s necessary

Business StrategyDigital Marketingdigital marketing trendsDigital solutions
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SEM - What Is Search Engine Marketing?How To Do It Right?

SEM – What Is Search Engine Marketing? How To Do It Right?

In Digital Marketing, we keep hearing the words SEM. Search Engine Marketing, or SEM, is one of the most important and effective drivers of growth

Bing AdsGoogle AdsPaid adsPPCSearch engine marketingSEMSERP
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Artificial Intelligence – The Role Of AI In Digital Marketing

Artificial Intelligence – The Role Of AI In Digital Marketing

Artificial intelligence is equally important and indispensable in our digital world. AI’s ability to understand and then replicate human

AIArtificial IntelligenceDigital MarketingMachine LearningMarketing CampaignMarketing strategyTarget Audience
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Customer Experience Management – A Guide To What, Why, And How Of CEM

Customer Experience Management – A Guide To What, Why, And How Of CEM

What is Customer Experience Management (CEM)? Customer experience management (CEM) is described by Gartner as “the practice of designing

BrandBrand experienceCEMcustomerCustomer Experience ManagementCustomer loyaltyCXM
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How To Delight Your Customers On Social Media?

How To Delight Your Customers On Social Media?

Social media has changed how we connect. One of the biggest trends in digital marketing is the advent of social media marketing. Organizations are

Brand awarenesscustomerInbound marketingMarketing strategySocial MediaSocial Platform
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Customer Lifetime Value (CLTV) – What Is It And How To Accurately Measure It?

Customer Lifetime Value (CLTV) – What Is It And How To Accurately Measure It?

Numerous parameters help you determine the success of your brand. Customer Lifetime Value, along with other metrics such Customer Acquisition Cost

CLTVCROcustomerGrowthLife time valueLTV
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Content Management Systems – The Best CMS Software For Your Business

Content Management Systems – The Best CMS Software For Your Business

Content management systems have revolutionised how content is created, managed and marketed by organizations. CMS software is easy to use and

CMSContent Management SystemDrupalHubspotJoomlaTypo3WixWordPress
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Content Marketing

Content Marketing – The Top Content Marketing Trends Of 2022

Organisations have come to understand that it’s necessary to create and market content around their business to drive growth. The expansion

AICMSContentContent WritingDigital MarketingMarketing strategyVideo Content
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How Companies Are Adapting Their Business Strategy To Sustain Themselves During The Covid-19 Crisis?

How Companies Are Adapting Their Business Strategy To Sustain Themselves During The Covid-19 Crisis?

Many countries across Europe and other continents are cautiously lifting their lockdowns to revive their dwindling economies. Agile companies are

AdaptationAIBusiness modelBusiness StrategyGrowthProduct Diversification
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How COVID-19 Has Led To The Increase In Use Of Social Media For Customer Service?

How COVID-19 Has Led To The Increase In Use Of Social Media For Customer Service?

As the global population continues to self-isolate to curb the spread of the novel coronavirus, we are seeing more businesses using social media

ContentCustomer ServiceSocial MediaSocial Media PlatformsSocial Platform
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How Can You Maintain Your Conversion Rates During COVID-19?

How Can You Maintain Your Conversion Rates During COVID-19?

The novel coronavirus has left the global economy in shambles. A lot of industries are incurring heavy losses and unemployment rates are rising

AdvertisingCRODigital MarketingKeywordsSEO
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Video Content

Why Video Content Is King?

It is well established that “content is king”. What started as a phrase coined by billionaire Bill Gates has proven to be the tried and tested

Conversion RateCustomer EngagementgoogleSEOSocial MediaVideo ContentVlog
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Website

What Makes A Website Great?

There are billions of websites in the world today. With such a staggering number, it is a tough task to stand out in this crowded space. All good

ContentContent WritingVideo ContentWebsitesWordPress
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Apps

What Makes An App Great?

Mobile apps have become an integral part of our lives today and continue to grow in popularity. We use them to stay connected with our loved ones,

AppsHybrid AppsMobile AppsNative AppsUIUX
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if your business is currently experiencing a down turn due to covid 19, use the time to realign your seo strategy. Blog. png

If Your Business Is Currently Experiencing A Down-Turn Due To COVID-19, Use The Time To Realign Your SEO Strategy

The first quarter of 2020 has been unpredictable, to say the least. The Covid-19 pandemic has highlighted how unprepared the world is to deal with

Business StrategyContent WritingSEOSocial MediaWebsites
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Digital Marketing

Why Is Digital Marketing So Important For Business Survival Right Now?

The Covid-19 outbreak has impacted countries across the globe, effectively grinding them to a halt. This outbreak has impacted all businesses,

customerDigital MarketingFacebookgoogleHubspotlinkedin
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How To Write A Good Blog That Engages Your Audience?

How To Write A Good Blog That Engages Your Audience?

The art of storytelling is as old as human kind. It’s through the power of words that humans have always found a release of their emotion. This

BlogContent WritingDrupalHubspotlinkedinSEOWordPress
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Social media marketing

How To Cut Through The Crowded Market Of Social Media?

Social media has inevitably become the boon and bane of our life. Social media has led the digital transformation of the noughties with the

ContentFacebooklinkedinSocial MediaSocial Media PlatformsTarget Audience
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Should You Be Hiring An Influencer?

Should You Be Hiring An Influencer?

The advent of social media has led to the creation of a whole new job description- social media influencers. As industries continue to transition

Influencer MarketingMarketing CampaignMarketing strategySocial MediaSocial Platform
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