News & views

In a world where digital technologies reign supreme, the importance of privacy has emerged as a top concern for people traversing the virtual

Microsoft had the opportunity for the tech deal of a lifetime with OpenAI, but what they walked away with is beyond your wildest expectations! In

Microsoft’s annual IT event was all about artificial intelligence (AI) product releases and expansions. During the Ignite 2023 event, Microsoft

The Search Generative Experience (SGE) has undergone its most significant worldwide expansion to date, which includes the addition of support for

The Immersive View feature for routes is currently being tested in 15 different cities by Google Maps. The following describes how Google brought

Apple‘s October event is a highly anticipated affair in the tech realm, eagerly awaited by millions of Apple fans and tech enthusiasts

Image: Google  One way Google Search may help you make sense of the world is by putting you in touch with the broadest possible range of

Image: Salesforce Today, Salesforce made the announcement that MuleSoft’s Anypoint Code Builder is now generally available. This tool is

At today’s Adobe MAX conference in Los Angeles, Adobe announced the release of Adobe Creative Cloud, which includes over a hundred new

Image: Apple The latest version of Apple’s operating system, known as macOS Sonoma, is now available as a free software update. This update

In this new AI era, Microsoft will interact with and profit from technology in fundamentally different ways than in the past. Now that chat

Image: Apple Let’s explore the full story: In today’s fast-paced digital world, staying ahead of the curve when it comes to technology is

Google unveiled extensive enhancements to its cloud services, leveraging its AI prowess to seize market dominance from competitors, bolstering its

As companies move to the cloud, keeping data secure is constantly on their minds. While Google is quick to stress that it has never had an exploit

Linkfire’s robust marketing capabilities allow creators to simply track their subscribers’ reactions to premium content and expand

On August 17, 2023, Google announced the Transparency Center, a centralised location where users could go to learn more about Google’s

With Chrome 116, Google will begin rolling out weekly security updates to the stable channel, speeding the rollout of changes that could

Third-party developers may be able to utilise maps that don’t depend on Google and Apple with the use of data from the Overture Maps

Mobile technology has been rapidly evolving, shaping the way we live, work, and connect with others. From the early days of basic phones to the

Salesforce is a pioneering customer relationship management (CRM) platform that has emerged as a trailblazer in the industry. With its

It’s incredible to imagine that the App Store, which altered everything, is celebrating its 15th anniversary this year. Developers’

Geoffrey Hinton, a Turing Award winner for pioneering AI work, now has mixed feelings about his contributions. AI has grown rapidly, with Google

In today’s competitive market, businesses face various challenges, such as slow growth, low productivity, and inefficient work processes. To

In today’s fast-paced digital world, keeping up with the latest web design trends has become more critical than ever before. With websites

As technology advances, digital verification and multi-factor authentication have become increasingly important in ensuring online security.

Salesforce, the global leader in CRM, launches Einstein GPT, the world’s first generative AI CRM technology.  Salesforce has revolutionised

As cyber-attacks continue to evolve and grow in sophistication, the cybersecurity industry is looking to cutting-edge technologies such as AI,

Google Bard AI is a cutting-edge voice search technology developed by Google. It allows users to search for information, perform tasks, and

Apple has recently made waves in the metaverse field by introducing Apple’s metaverse with its AR technology into its latest gadgets. With

Artificial intelligence (AI) and ChatGPT technology are two of the most transformative technologies these days. They are revolutionising the way

In 2022, both proponents and detractors of artificial intelligence were presented with the glories of machine learning. On the surface, having a

Change is the only constant. Our perspectives on rules and regulations, organisational structure change, and data protection are evolving. The

Apple is keeping a promise it recently made to developers. As of December 6, developers of apps on the App Store have access to more than 700 new

You have thus been developing and utilising REST APIs for a while now. Only recently have you begun to hear about GraphQL, a new craze in the

Salesforce Winter 23 Release is here! With better-connected data, you can create amazing experiences. Salesforce recently announced the

Yes, you heard right. Elon Musk officially now owns Twitter. Elon Musk announced on Thursday evening that he had actually purchased Twitter ahead

As the WhatsApp messaging service experiences a global outage, Meta is working on a remedy. Image Credit: Google Numerous users of the well-known

Google releases new iPhone Lock Screen widgets with iOS 16. The lock screen widgets from Google offer information at a glance as well as the

Even with Apple’s new Lockdown Mode turned on, researchers have demonstrated that iOS still leaks traffic outside the VPN connection.  Image:

Facebook Security Alert: Meta warns that 1 million users’ login information may have been stolen. Cybercrime nowadays poses a significant

Why is data security essential for any business? Secure your data in a variety of contexts, adhere to privacy laws, and reduce operational

Most users will notice more than a new system status indicator in this year’s iOS release. iOS 16 enhances the iPhone with more

A lot is going on this month in the customer experience market with Adobe and Salesforce. In today’s world, brands need to build customer

Have you ever considered how much of your life takes place on computers and mobile devices? In recent years, our lives – and businesses all

Every day, people all over the world rely on Google’s knowledge of the real world to provide them with reliable, optimised directions to get

Google also wants you to have the work-life balance you want with Android 13. To preserve user privacy, Android 13 offers photo picker and

Youtube introduces the next chapter in rewarding creativity. YouTube, which is owned by Google, has announced a new program that will let creators

Despite the many benefits of social media, it is increasingly alarmingly common to face challenges to internal security in the form of

Apple officially launched the iPhone 14 Pro and 14 Pro Max. New features abound on the officially released iPhone 14 Pro and iPhone 14 Pro Max.

With the inclusion of NFT in its social media platforms, Meta reveals its strategies for dominating the digital assets market. Last year, NFTs

Twitter links people from all over the world with unique and engaging voices. With podcasts, we’re bringing that relationship to a whole new

Here are the Meta Horizon profiles and Meta accounts! You will soon have the chance to create a Meta account and a Meta Horizon profile if you

Facebook is constructing the next generation of digital connectivity. Meta creates tools to facilitate connections, community discovery, and

Reels can now be shared from Instagram to Facebook, giving you more precise information about how well the videos are performing. The introduction

Finally, Google has ambition and a design that can compete with Apple. On Tuesday, Google unveiled the latest Pixel smartphone, hoping to displace

To refresh our home interface, Shoptify redesigned the Spotify mobile experience about a year ago. Since then, Spotify users have had easier

This week, the ACCC released the Consumer Data Right (CDR) sandbox, a free tool that enables current and potential CDR participants to more

This week, the new Google Pay app was released from beta, and it represents the start of a significant change to the Google Pay service. Google is

If you are not seeing any traffic from Google search for new content, don’t worry you’re not all alone in this.  Google has admitted that there

Instagram announced last year that a small group of brands would be testing a new set of tools for discovering and contacting creators. By

The most recent round of Shopify updates gives independent retailers access to the technology and tools required to draw customers and forge

Recently, Google released Chrome 103 for Android, iOS, and desktop with a few improvements, including quicker site loads due to improved link

To add merchants’ products to the Shopify platform, Twitter has joined the company. With the introduction of a new partnership with Shopify,

Customers can now choose from a greater number of Buy Now, Pay Later options, allowing them to spread their payments out over time. Following

According to IDC research, Australian businesses will spend $3.6 billion on artificial intelligence (AI) systems by 2025.  Among other things,

Cisco introduces AppDynamics‘ new observability platform, which cuts through the complexity of modern applications to give technologists a

Live Text was already popular, but with the addition of video support, it has skyrocketed. Live Text can now scan and extract text from videos.

Technology is changing the world in numerous ways, including the way you live. In the twenty-first century, technology influences communication,

Yoast has decided to integrate the Index Now Protocol soon, but only in its premium version after it has been taken into account by most WordPress

One of the most useful features of Google Analytics is event tracking. With just a little extra code, you can collect a wealth of information

Apple just released the M2, a new generation of its custom chip family. As well as a slew of updated laptops, including the new MacBook Air and

Here’s what’s new in iOS 16, from Apple’s biggest-ever update to the iPhone lock screen to a slew of feature updates. iOS 16 improves the iPhone

Google Analytics 4 (GA4) is an effective marketing tool that can help you make more informed marketing decisions.  What is GA4? GA4, also

Technology is driving more business growth than ever before. In addition, new customer behaviors are changing the way technology is used in

Finally, new Instagram story fonts are available! Yes, there are four new Instagram Stories fonts to try out, as well as some interesting new

The tech giant is expanding its cloud database portfolio with a new service that improves PostgreSQL database performance and speeds up analytics

The web’s evolution is never static. As new technologies emerge, consumer behavior shifts, forcing the internet’s core infrastructure to

Have you ever heard of non-fungible tokens (NFTs)? Are you curious about how they can be used in the workplace? Following Twitter, non-fungible

Pinterest recently released a new app to make live streaming on the platform easier for creators. The new Pinterest TV Studio app for iOS and

Original content will be rewarded, and new insights to track performance will be provided by Meta. New revenue opportunities for creators and the

Twitter announced the latest updates to pre-roll, including the launch of Curated categories to better serve advertisers. People use Twitter to

Spread the word via social media platforms like Facebook and Twitter. Shippit, a logistics tech platform based in Sydney, has closed a $65 million

Australia has outperformed all major advanced economies thanks to the government’s economic plan. Which has helped the country weather the worst

AR makes virtually trying on almost everything a lot easier.  According to a universal internet rule, people must shop where they socialise.

Twitter has announced that it has accepted billionaire Elon Musk’s $44 billion takeover bid.  Here are some propositions made by Elon Musk

The power of your palm is one way to unlock the world.  The Amazon One system reads your hand to allow you to pay for your purchases without

In the eyes of your prospects and customers, marketing is what reflects your brands. Marketers spend the majority of their time connecting with

Your Google Business listing (also known as your Google Business Profile) is a free listing that can help your company be found in more local

Quantum Brilliance has figured out a technique to make quantum computers more accessible, which could help with the world’s growing data

Foxtel is planning interactive prices for loyalty members after implementing a digital campaign interaction platform. Komo’s audience

Twitter has unveiled a direct message(DM) search feature that allows users to search their inboxes for specific messages. It is adaptable to both

For small and large businesses alike, a google my business listing is an essential online marketing tool. A Google my business account is simply

A Google tool that has been available since 2009 is about to be phased out. The URL parameters tool used by webmasters will be decommissioned by

We’ve all seen the pop-ups advertisements. When you go to websites and start scrolling, you’re greeted with the bar asking you to accept cookies.

Google Analytics has been the gold standard for website and marketing performance tracking since 2005. The previous version of Google Analytics,

As the pace of innovation continues not only in space exploration but throughout the global aerospace industry, organisations continue to turn to

Security should be a top priority if you have an online presence. And if WordPress is your content management system (CMS), security must be at

Learn about Adobe Creative Cloud and how it can help you with your photography, videography, design, and web development projects. Adobe Creative

According to Google, the Page Experience algorithm update is now being rolled out to desktop search results. Google has announced a date for when

Android 13 is an exciting next chapter in Google’s popular operating system. Following last year’s Android 12 release, which shook

As part of a Google messaging pilot program, customers can send direct messages to Google merchant email addresses. Customers will be able to send

The economic landscape has changed dramatically in the last two years as a result of the Covid-19 pandemic. Businesses must adapt to the changing

Do you want to boost the quality of your YouTube content creation and promotion efforts?  You should be familiar with YouTube Analytics if

Despite the fact that the iPhone 13 is still the new kid on the block. Rumors have already begun to paint a picture of what the so-called iPhone

Salesforce Marketing Cloud is a popular email marketing platform for creating, managing and nurturing customer relationships. With the help of

Data is everywhere, and it contains a wealth of hidden insights. Without the right tools, data analysis and interpretation can be extremely

In digital marketing, Business Intelligence is key for success. An increasing number of businesses are utilising Google BigQuery as a tool for

Google Ads is a great tool to use if you want to connect with a large audience of potential customers, and leverage Google’s popularity.

Advancements in technology have led businesses to grow at a faster pace. Innovations in technology have revolutionised the tech world, bringing

Adobe Target, a highly specialised software part of the Adobe Experience Cloud, can be a powerful tool for marketers. It serves to improve the

Google has steadily increased its market share to become one of the most well-known names in the digital industry. Google is everywhere, whether

Adobe Commerce merchants will now find it easier to run their businesses with an integrated Adobe payment solution. Payment Services for Adobe

Adobe Experience Manager (AEM) is a comprehensive content management solution for building websites, mobile apps, and forms. Customers are more

Safety Cloud was announced by Salesforce (NYSE: CRM), the global leader in CRM, to help people get together safely. Safety Cloud helps businesses

You can grow your accounts faster, find new customers faster, and close deals faster with Salesforce Sales Cloud — from anywhere. One of the most

Major global retail brands such as Adidas, Burton, Puma, and Lacoste use Salesforce Commerce Cloud, previously known as ‘Demandware’.

Social media is more than just a place for friends to connect and share photos. It is the point at which businesses and brands interact with the

Salespeople can laser-target their prospecting and establish rapport through existing connections with social selling, a new approach to selling.

To provide financial information to your executives and elected officials, your business plan must include some type of economic justification. It

The world is increasingly becoming digital spaces, rather than a physical one. Consumers are increasingly turning to the Internet when purchasing

It is critical for business owners to become adept at using mobile e-commerce in a digital world where technological advancements are exploding

It’s refreshing to see a clean and simple site that gets the message across in an overly complicated and crowded online world. These

With the rise of predictive analytics, creating a great customer experience is becoming easier. You can gain the most comprehensive understanding

Everyone nowadays wants to feel like they’re a part of something bigger. They’re motivated by a desire to connect, grow, and make a

There’s a lot we don’t think about when it comes to technology: lightbulbs that turn on with the flick of a switch, cars that turn on,

With the advancement of mobile technology and application technology in recent years, Android has risen to become the world’s most popular

The technological world is changing at a rapid pace as new technologies emerge and fall out of favor. If you’ve been following the mobile

The development of mobile applications is fast-paced and highly competitive worldwide. Mobile software companies must meet ever-increasing

“Women are breaking through the glass ceiling that once stood between them and their male counterparts in the world of technology,

To operate in any field today, a company must have an online presence to grab its user’s attention. However, as expertise, it is an easy medium to

The world has witnessed an increasing demand for cloud-based applications recently. Businesses all over the world are involved in cloud-based

The dark theme is the new trending hype in millennials. It is an optional mode that allows you to display mostly dark surfaces on the UI.

Today, we have so many apps on our phones that we may not always remember to use them all. Push notification is a great way to remind your users

Today, the world is totally web-based. Users are constantly searching or shopping online. Significant evolvement and progress have been achieved

Women should not be afraid to present themselves. In recent years, women have seen a higher representation in tech due to the diverse nature of

In June 2014, Apple announced HomeKit, alongside several other new APIs for developers, allowing all home automation accessories/devices to work

App store payment gateway regulations have recently been under a watchful eye in the case of Epic vs Apple. The antitrust case of Epic Games Inc.

Businesses’ websites take the further step to bring a content personalized touch. Their sites often make it unique and engaging for their users.

Continuing with its legacy, Apple released a new iPhone update. Last year, iOS 14 was released, and it included features like home screen widgets

The reality is that customer-centric companies stand out more and fare better with their target audience. When the customer is at the centre of

Demand generation is an important part of growing a company’s clientele. It is meant to nurture prospects and get them excited about the company’s

It has been nearly a quarter-century since commercial use of the Internet and the World Wide Web began. During this time, the business landscape

Phygital marketing is an omnichannel marketing approach and it’s helping businesses to create seamless customer experiences. Phygital brings

Smartphones and mobile technology have changed the entire structure of digital marketing. These smartphones are equipped with tracking features

Conversational marketing is expected to grow in the year 2021. The ability to personalize communication between customers and brands can have a

Social media platforms have become an excellent medium for digital interactions between companies and customers. The competitive and complex

Every digital business deploying digital marketing strategies to grow its revenue must be able to track different quantifiable metrics to

Websites are a vital part of modern businesses today. Websites act as promotional platforms for businesses to market their products and services

With the rising onslaught of cyber attacks on companies, web security is one of the biggest priorities for businesses in 2021. The shift to remote

What is website migration? Website migration is a process that a website undergoes in order to change its setup or technology. Migration implies

Websites are a necessity for digital companies. Search engine optimization (SEO) is a vital strategy to help a company’s website rank better in

UI/UX defines a business’s success because it defines user satisfaction. Most visitors leave a website after 10-20 secs and most users abandon

Web development trends are always evolving. In a digitally competitive market, keeping up with the latest trends is inevitable for growth. There

Today, we are witnessing a bigger proliferation of robotics in every industry- healthcare, pharmaceutical, automobile, and more. In a post-COVID

It is no longer sufficient for brands to sell a product; they need to sell an experience. Total-experience (TX), an intersection of customer,

Brand awareness is critical for companies to acquire new customers. Social media platforms have become the digital gateway for customers to engage

The way businesses had to rapidly adjust their strategies to ensure that they mitigated the risks of the pandemic and survived the financial and

The year 2020 has been full of unprecedented events and upheaval. In the business environment, there have been significant changes in terms of

A priority for a post COVID revival plan of global organisations is to build more resilient supply chains. A study by Capgemini Research

Business leaders recognize the importance of positive customer perception to build brand loyalty and gain a competitive advantage. With increasing

All entrepreneurs and businesses hit hard times and tough choices. Some survive because they stick to their original idea, while others survive

We have spoken about the importance of retaining and acquiring customers before. Customer retention and customer acquisition are important for

The Internet of Things (IoT) is a disruptive technology that is changing the way physical things interact with each other. The rich data

The definition of user experience (UX) is contentious. The term user experience is too broad and contains multiple dimensions. User experience

While we wait for the pandemic to pass, one is for sure- remote work environments are here to stay. Although most companies were compelled to

Changes are a part of business strategy. Rebranding is an important strategic decision for any business to remain relevant in an ever-changing

Multinational organizations need to consider international SEO to grow and scale their business in foreign markets. Optimizing the website and

Artificial Intelligence is labelled as the next digital frontier. AI is facilitating the rapid growth of marketing automation. Investments in

Expanding your business into new markets is a natural progression to grow the company. Business expansion requires adequate capital, thorough

The sales process has evolved rapidly, and customers’ relationships with marketing are different than they used to be. Today’s first consumers are

Backlinks are an essential part of Search Engine Optimization (SEO). They play a vital role in a website’s performance and ranking on Search

In the era of social media, branding is an essential growth strategy for businesses to create sustainability in a very competitive space. For

In this digital age, it is imperative for businesses to tap into the infinite potential of social media to drive growth. With billions of monthly

A general shift in consumer behavior and technological advancement has changed the process of sales in the past few decades. As the customer base

The digital transformation of organizations is rapidly changing central functions such as accounting and finance. The digitalisation of accounting

What is the IoT (Internet of Things)? Internet of Things (IoT) is an interconnected network of physical devices that are embedded with internet

The shift in consumerism has compelled companies to take a closer look at their marketing approach. Companies are abandoning traditional marketing

Websites are an essential element of digital age companies. For these companies, page speed can either help them grow or slow their business. This

What is neuromarketing? Neuromarketing is the application of neuroscience knowledge and tools in the field of marketing, to evoke particular

In a customer-centric world, mapping the data of the customer journey can help organizations to understand their audience better. This knowledge

The new generation of consumers is well-informed buyers who do their research before they make a purchase. Creating quality content for your

The digital revolution has been a disruptive trend for every industry, sector, and domain of business. Digital transformation has brought about

The coronavirus pandemic has accelerated the pace of digital transformations across all industries. We have witnessed more digital transformations

What is a buyer persona in digital marketing? A persona is a fictional character that represents the characteristics of the target audience.

There is a lot of value in retaining customers. This is why enterprises dedicate so much energy and resources to keep their existing customers,

Artificial intelligence (AI) has revolutionised the digital landscape. The automation of manual processes, with the help of AI and machine

The Covid-19 pandemic continues to shape our new normal. The market and consumer dynamics have changed over the course of the last 7 months, as a

Rapid digitization and monopoly of tech giants have brought us a new paradox; Personalisation vs Privacy Paradox. The competition for customers’

Successful business leaders are successful because they stay ahead of the competition. To be ahead of the curve, one must keep a keen eye on all

Time spent by consumers on the mobile web has increased an astonishing 575% in a span of three years, from 2017-2019. On average, people are

Digital advertising has become the dominant choice of marketing for most organizations, instead of traditional advertising. As manual processes

What is a brand? A brand is a unique name, term, logo, symbol, or design that organizations use to distinguish themselves from their competitors.

Customer Relationship Management is the combination of strategies, software, and processes, in order to manage all customer interactions. CRM

Digital advertising has seen incredible investment in the past few years. With the global population going digital, most companies are adopting

The impact of the coronavirus pandemic has led to widespread disruptions. It has changed how we interact with each other as well as how we work.

Innovative digital marketing strategies are a pivotal part of any organization’s business strategy. In today’s competitive world it’s necessary

In Digital Marketing, we keep hearing the words SEM. Search Engine Marketing, or SEM, is one of the most important and effective drivers of growth

Artificial intelligence is equally important and indispensable in our digital world. AI’s ability to understand and then replicate human

What is Customer Experience Management (CEM)? Customer experience management (CEM) is described by Gartner as “the practice of designing

Social media has changed how we connect. One of the biggest trends in digital marketing is the advent of social media marketing. Organizations are

Numerous parameters help you determine the success of your brand. Customer Lifetime Value, along with other metrics such Customer Acquisition Cost

Content management systems have revolutionised how content is created, managed and marketed by organizations. CMS software is easy to use and

Organisations have come to understand that it’s necessary to create and market content around their business to drive growth. The expansion

Many countries across Europe and other continents are cautiously lifting their lockdowns to revive their dwindling economies. Agile companies are

As the global population continues to self-isolate to curb the spread of the novel coronavirus, we are seeing more businesses using social media

The novel coronavirus has left the global economy in shambles. A lot of industries are incurring heavy losses and unemployment rates are rising

It is well established that “content is king”. What started as a phrase coined by billionaire Bill Gates has proven to be the tried and tested

There are billions of websites in the world today. With such a staggering number, it is a tough task to stand out in this crowded space. All good

Mobile apps have become an integral part of our lives today and continue to grow in popularity. We use them to stay connected with our loved ones,

The first quarter of 2020 has been unpredictable, to say the least. The Covid-19 pandemic has highlighted how unprepared the world is to deal with

The Covid-19 outbreak has impacted countries across the globe, effectively grinding them to a halt. This outbreak has impacted all businesses,

The art of storytelling is as old as human kind. It’s through the power of words that humans have always found a release of their emotion. This

Social media has inevitably become the boon and bane of our life. Social media has led the digital transformation of the noughties with the

The advent of social media has led to the creation of a whole new job description- social media influencers. As industries continue to